DISQUS

Glenn Murray · 1 year ago

I think it all depends on what the brand is. If it's a big brand, it'll definitely improve click-thrus, so it may well be worth doing it.

John S. Britsios · 1 year ago

Depends only on what the brand is? What about mine? Don't you see any benefits?

Patricia Skinner · 1 year ago

You're right, but I doubt the owners of Pepsi, Coke, IBM, Dell, Microsoft and such brands will be reading my li'l old blog. Of course these names are different and people do search for them. But you have to be REALLY big to be in the league where someone will type in your name instead of a generic search term. I'm not suggesting that you don't use your brand on your blog. Of course you should take any opportunity to grow your brand, but don't use it in places where the search engines are trying to match up what your blog's about with what people type into a search box, and the title tags are such. :)