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So you wanna put your brand name in the title tags…

Started by Patricia Skinner · 8 months ago

All I can say is, whatever floats your boat.
This post is loosely in response to Jamie Harrop’s comment on my guest post over at his blog. Jamie disagrees with me, so no offense at what follows Jamie.
There’s always more than one way to do anything. When you g ... Continue reading »

3 comments

  • Glenn Murray

    8 months ago

    I think it all depends on what the brand is. If it's a big brand, it'll definitely improve click-thrus, so it may well be worth doing it.
    reply
  • John S. Britsios

    8 months ago

    Depends only on what the brand is? What about mine? Don't you see any benefits?
    reply
  • Patricia Skinner

    8 months ago

    You're right, but I doubt the owners of Pepsi, Coke, IBM, Dell, Microsoft and such brands will be reading my li'l old blog. Of course these names are different and people do search for them. But you have to be REALLY big to be in the league where someone will type in your name instead of a generic search term. I'm not suggesting that you don't use your brand on your blog. Of course you should take any opportunity to grow your brand, but don't use it in places where the search engines are trying to match up what your blog's about with what people type into a search box, and the title tags are such. :)
    reply

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