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Proactive Reputation Management From the Ground Up

Started by Patricia Skinner · 9 months ago

Overwhelmingly, and tragically, online businesses approach the subject of reputation management entirely from the wrong angle. That is to say they don’t manage their reputation at all until disaster strikes.
Without any doubt Proactive Reputation Management is the way to go. ... Continue reading »

6 comments

  • Andy Beal

    9 months ago

    Some good advice. Not only are social networks often "Google friendly" but as you said, building friends also helps to protect your reputation by building allies.
    reply
  • Patricia Skinner

    9 months ago

    Hi Andy. Yes, it's a pity so many companies overlook this great tool for reputation and brand management.
    reply
  • Anibal do Rosario

    9 months ago

    Hey there, great article, I noticed that you linked to my Online Column referring to Martijn Ros’ interview with mr. Beal as being the full interview itself. Though I’m grateful for the resulting link love, please note that [url=http://brandmerck.nl/brandmerck-asks-online-reputationmanagement-expert-andy-beal/]the original full interview can be read over at Martijn’s Blog BrandMerck[/url]: Credit where credit’s due ;)
    reply
  • Patricia Skinner

    9 months ago

    Thanks Anibal for pointing that out.. I'll make an adjustment to the post in a short while. Glad you liked the article. :)
    reply
  • Anibal do Rosario

    9 months ago

    Your welcome and thanks!
    reply
  • Martijn Ros

    7 months ago

    Hi Patricia, nice to see you mentioning my interview with Andy Beal in your very usefull article. I would of course appreciate it when you would link to the original source (http://brandmerck.nl/brandmerck-asks-online-rep...). Thanks in advance for that.

    Currently I'm finishing the graduation thesis which contains the interview with Andy, but also interviews with a popular Dutch blogger and for instance people from the management board at Royal Dutch Shell. All on Online Reputationmanagement. Hope to finish it in Dutch before the end of this month. I will also write a summary in an article so if you think it might be interesting enough for people in the US, I could translate it in English... In that case, please let me know.

    @ Anibal; Thanks for noticing!
    reply

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