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Optimized Press Releases–the Step-by-Step Guide to Getting Read

Started by Patricia Skinner · 7 months ago

The old ways of getting the word out about your business, such as TV and newspaper ads, and even cold calling, are largely falling by the wayside. More and more we’re seeing companies making it big using social media strategies that don’t include traditional marketin ... Continue reading »

5 comments

Kari Rippetoe
7 months ago

Don't forget to post your press release on your website and link to it where possible to create those important internal links.

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Patricia Skinner
7 months ago

Hi Kari, personally i wouldn't do that if you're publishing your press release. Of course the whole point to publishing a press release is that you hope other websites will take it and publish it also, but this kind of proliferation is usually short term. I presume if you want to put it on your own site it would be long term, in which case you'll be creating duplicate content, and whether Google decides to penalize you or other websites, it can't be good for you. Better to just let things take their course. You can of course link to your press release from your website though. If you are determined to post your press release on your website, add some more content to the page, such as an introduction or comments.

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